The X Factor now comes in a bottle after a perfume for the show went on sale.
Maker ScentUps claims the scent will help fans become "part of the excitement and glamour of becoming a pop star".
Vendor The Fragrance Shop said show owner Fremantle Media had struck a deal with ScentUps to create it.
A spokeswoman for the store said: "Since the talent show phenomenon first launched there has been massive debate about just what constitutes the X factor and more importantly who has it, and now it's been bottled for everyone."
His and hers perfumes are available in 30ml bottles priced at £12.99 each.